The purpose of this campaign was to highlight the limited edition vanilla flavour Rice Krispies.
I used a bright red to highlight the limited edition, the vanilla text was made to look like it was written with milk.
I created a 3d bowl with a logo pop and wobblers for the text to give the unit a more fun look and feel.
The characters are also highlighted as a big part of the unit to attract kids.
Curved panels and die cut shapes were used on the structures to give it more dimension and bring the units to life.